Looking on the Norco website at first, it looked really naff, and what with all the "colours and style appropriate for women" stuff, I thought it was a real joke. Rethinking that now, though a couple of the components are a bit disappointing (they could've at least gone for Juicy 5s on a bike that price). Looks good, and it's a first version; hopefully it improves each year, because it's a really promising start.